Vintage Inspired Clothing for the Modern Figure

Quality, sustainable designs handmade in London using traditional techniques for a better quality and fit. Yes, we have proper seams and hems.

Authentic 1950s Dresses, 1940s Fashion & Vintage-Inspired Clothing

Welcome to Vivien of Holloway, an award-winning British vintage-inspired fashion brand specialising in 1940s and 1950s inspired dresses, skirts, trousers and separates, designed to flatter modern figures while remaining true to the craft and glamour of the original era.

Our clothing is not simply retro fashion. Vivien of Holloway garments are closer in style to 1950s couture, inspired by high-end tailoring and elegant silhouettes that celebrate curves. From iconic 1950s full circle dresses to figure-defining 1940s sarong dresses, each piece is carefully cut for authenticity, quality and fit.

A five-time winner of Best Repro Brand at the London Vintage Awards, Vivien of Holloway is the number one trusted name in vintage reproduction clothing. Our designs have been worn by Amy Winehouse, Paloma Faith, Nigella Lawson, Geri Halliwell, Kelly Brook and Imelda May, and are a favourite among celebrities, burlesque performers, showgirls and vintage fashion lovers worldwide.

Our styles are so authentic they are used in just about every period piece on TV, West End shows, film productions and even the English National Opera.

Vivien was also ahead of the trend in using fuller-shaped models and was nominated for a parliamentary award for positive body image. The three finalists being Debenhams M&S and ourselves.

Our 1940s and 1950s vintage-inspired dresses are available in a wide range of sizes, with a special focus on the hourglass figure. You will also find trousers, skirts, tops and men’s vintage-inspired shirts.
Be sure to use our online size guide to find your perfect fit and shop authentic 1940s and 1950s style clothing online today.